Success
Strategies — by
What Kind of an
"Experience" Do You Give Your Customers?
In the old days, the products and services people bought
were simply commodities. The buying decision was based on locality and price
and usually not much else.
More and more, today's consumers buy an
"experience."
Think about it. You don’t go to a nice restaurant just for
good food. You go for the ambiance, the service—sometimes even the prestige. You
go for the experience.
It's becoming that way with most products.
And yet, far too many business owners and managers see
themselves as simply providing a product or delivering a service. And they
wonder why they don’t stand out. They wonder why their customers leave for
their competitors.
Smart entrepreneurs look to create a positive and memorable
experience rather than just a transaction. They add value by creating an
enjoyable experience.
Think about where you do business and who you buy from. Why
do you do it? Chances are, you enjoy doing business
with the people and the businesses to which you give your money.
You might not think of every transaction as an experience.
You might go to a dry cleaner because they're fast and they're on the way to work.
But if you had a choice of dropping your dry cleaning to a fast, convenient and
Action Point
Brainstorm ways you can give your customers an "experience." How can it be made more entertaining? More fun? More educational? More inspiring or uplifting? If you do that, you'll have customers who easily—and with regularity—tell others about you.
— © Copyright 2008,
For more articles, visit: http://www.sfpnn.com/michael_angier.htm
E-mail Michael at: BeYourBest@SuccessNet.org
SuccessNet's mission is to inform, inspire
and empower people to be their best--personally and professionally. Download
their free eBooklet,
Free subscriptions, memberships, eCourses, eBooks and SuccessMark Cards are available at http://www.SuccessNet.org – or e-mail InfoPlease@SuccessNet.org